EF Education First

EF Education First is a travel education company founded in Sweden in the 1960s.
I currently work as a copywriter for the EF Educational Tours division in Toronto, Canada.
Here are some examples of my creative work.

YouTube ads: D-Day 80th Anniversary video voiceover script writing

Acquisition campaign: Global Leadership Summit

Acquisition campaign: D-Day 80th Anniversary landing page / Emails

Catalogue concept: Newspaper edition 2023

Landing page: EF Canadian Global Citizen Fund

Landing page: Payments Made Easy

Creative packaging: Catalogue 2021 mailers

Organic social: @eftourscanada

Instagram posts: Responsible travel series

Blog post: Tour Director Spotlight 2022

Catalogue 2021 editorials: Fundraising & Philosophy of Travel spotlights

Catalogue tour writing examples: The Rockies, California, and Iceland

Report: Our Global Learning Model

Editorial collaboration: President’s catalogue letter 2021 / 2022

Coming soon:

• Multi-channel lead generation campaigns (landing pages, emails, social)

• Landing pages

• Instagram stories

• Newsletters

• Reports

If you’d like to request examples of work not shown here, please contact me.